Setting Up Marketing Features
Mynd’s marketing tools help therapists create customized content and landing pages to attract new clients. Follow these steps to complete your profile and generate content tailored to your practice.
1. Building Your Profile
• Access Marketing Settings: Go to the Marketing section in your Mynd dashboard.
• Complete Profile Details:
• Upload your Practice Logo and a Profile Picture to personalize your landing page.
• Fill in details such as:
• Practice Name, Email, and Phone Number
• Service Location (e.g., city or region where you are licensed)
• Location Type: Indicate if you offer in-person, virtual, or hybrid services.
2. Adding Specialties and Approaches
• Select Specialties: Indicate the main areas you specialize in (e.g., ADHD, addiction, OCD). These will guide the content Mynd generates.
• Therapeutic Approaches: Optionally, list any specific methods you use (e.g., hypnotherapy or sleep medicine).
• Communities Served: If applicable, specify communities you specialize in serving (e.g., South Asian, Muslim, or Latinx communities). This information helps Mynd tailor content that resonates with your audience.
3. Setting Your Brand Voice and Tone
• Passion Statement: Write a brief statement about your approach to therapy (e.g., “I aim to make mental health accessible to all, especially in underserved communities.”).
• Choose Brand Tone: Add tones that define your brand, such as professional, approachable, or humorous.
• Target Audience: Specify your ideal audience to refine the focus of your content. If not specified, content will target a general audience interested in mental health.
4. Entering Credentials and Experience
• Include professional information, such as:
• License Number and Expiration Date
• Education (degree and institution)
• Years of Experience
5. Finalizing Content Preferences
• Generate Brand Colors: Customize your practice’s color scheme:
• Use Generate Brand Colors to choose colors from your logo or answer questions to help Mynd suggest options.
• If you have existing colors, you can enter them manually.
• Adjust colors directly to see how they’ll look on your client-facing screen.
6. Viewing and Editing Generated Content
• Landing Page and Social Posts: Once your profile is complete, Mynd will generate your landing page and social media posts tailored to your brand.
• Updating Brand Voice and Colors: If needed, revisit your settings to adjust brand tone, voice, or colors. Changes will update across your materials.
This setup ensures that all marketing content generated by Mynd reflects your unique voice and specialties, helping you connect with prospective clients effectively.
